Lead Product Designer at
I focus on a problem most platforms face: how do you get people to contribute, and keep contributing? I design the systems that make that happen at scale.
Selected Work · Yelp
Designed and scaled a 0→1 community-driven contribution model across multiple product surfaces at Yelp.
Reward and feedback systems that form contribution and engagement behaviors, closing the loop between action and identity.
Awareness campaigns, nomination flows, and ecosystem experiences reinforcing belonging and long-term retention.
Reflection-driven experiences that reinforce user identity through personalized annual summaries.
Selected Work · Doc.ai
SaaS Web Design
End-to-end product design for a decentralized clinical research platform, from user stories and flows to a scalable interface supporting researchers and participants.
Design Systems
Built a design system on top of Material UI, establishing brand consistency, component governance, and engineer-ready documentation using Storybook and Chromatic.
