Jing Guo

I design for people, with care for the details that shape how we perceive, feel, and respond.

Like light and wind, subtle cues change how we experience the world.

My craft lies in understanding their influence and designing with intention.

I design consumer products that turn moments of participation into lasting connection.

At Yelp, I lead design for community and contributor experiences used by millions: from early product vision to launch and growth.

I do my best work when the direction is still taking shape. I turn ambiguous ideas into tangible experiences and bring teams together around a shared vision. I think across the product ecosystem, with close attention to the interactions that make it work for people.
My work spans consumer communities and clinical research SaaS. Across both, I’m interested in how people make sense of an experience: what draws them in, gives them confidence, and helps them move forward.
I’m exploring how AI can enrich products and expand how we design. At Yelp, I connect community knowledge with AI-powered experiences and lead hands-on AI learning sessions for the design organization.

YelpSeptember 2022 – present
Lead Product Designer, Consumer Contribution
Promoted twice from Product Designer to Lead. I lead design for experiences that help people contribute, see their impact, and stay involved, including Community Q&A, Recognition & Rewards, Yelp Elite, and Year on Yelp.
Doc.aiSeptember 2020 – October 2022
Product Designer, SaaS
Sole designer for Smart Omix, a clinical research platform serving researchers and participants. Led web product design, and built a Material UI-based design system and product guide.
Harvard UniversityGraduate School of Design
Master in Design
Graduated with distinction. My earlier training in environmental and spatial design continues to inform my systems thinking and approach to human behavior.