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Lead Product Designer atYelp

Specializing in contributor ecosystems and UGC engagement. 4+ years designing for Yelp's consumer contribution systems: from new user activation to long-term contributor retention.

Community Q&A

Designed and scaled a 0→1 community driven contribution model across multiple product surfaces at Yelp.

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Community Q&A
Recognition & Motivation System

Recognition & Motivation System

Designing various reward and feedback systems forming contribution and engagement behaviors.

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Elite Ecosystem Experiences

Elite Ecosystem Experiences

Designing awareness, campaigns, and nomination flows supporting status and community dynamics.

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Year on Yelp

Year on Yelp

Designing reflection-driven experiences reinforcing user identity and long-term engagement.

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Selected Work · Doc.ai

Smart Omix

SaaS Web Design

Smart Omix

End-to-end product design for a decentralized clinical research platform, from user stories and flows to a scalable interface supporting researchers and participants.

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Design System

Design Systems

Design System

Built a design system on top of Material UI, establishing brand consistency, component governance, and engineer-ready documentation using Storybook and Chromatic.

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