Hello,

I'm Jing.

Lead Product Designer atYelp

I enjoy diving into ambiguous problem spaces, breaking down complex challenges, and pinpointing key areas with multiple cross-functional intersections that can unlock further downstream opportunities. I'm passionate about developing new ideas and leveraging my experience to engage users, foster repeat participation, and help grow vibrant communities.

Selected Work · Yelp

0→1CommunityScale

Community Q&A

Designed and scaled a 0→1 community-driven contribution model across multiple product surfaces at Yelp. Q&A volume reached 10% of Yelp's review volume by Q1 2026.

Community Q&A
View case study
EngagementSystems

Recognition & Motivation System

Reward and feedback systems that form contribution and engagement behaviors, closing the loop between action and identity.

Recognition & Motivation SystemView case study
CommunityCampaigns

Elite Ecosystem Experiences

Awareness campaigns, nomination flows, and ecosystem experiences reinforcing belonging and long-term retention.

Elite Ecosystem ExperiencesView case study
IdentityEngagement

Year on Yelp

Reflection-driven experiences that reinforce user identity through personalized annual summaries.

Year on YelpView case study

Selected Work · Doc.ai

SaaSB2BHealthcare

SaaS Web Design

Smart Omix

End-to-end product design for a decentralized clinical research platform, from user stories and flows to a scalable interface supporting researchers and participants.

Smart OmixView project
Design SystemMaterial UI

Design Systems

Design System

Built a design system on top of Material UI, establishing brand consistency, component governance, and engineer-ready documentation using Storybook and Chromatic.

Design SystemView project