About.

I'm Jing Guo, Lead Product Designer at Yelp.

I'm driven by a vision for what's next, always scanning the horizon for emerging user needs and trends, then shaping those insights into clear, actionable plans. I love turning ambiguity into opportunity: when the path isn't obvious, I bring strong product thinking and a structured approach to evaluate options and set direction, ensuring every design choice ladders up to something bigger.

Working with AI has only sharpened my sense of how design can shape, not just serve, future experiences. I believe tools should amplify our best thinking, not dictate it; I'm quick to learn and adapt, always seeking out new technologies that support my core tasks instead of leading them.

At the core of how I work is how I connect with people. Whether brainstorming with a team, responding to feedback, or mapping out a shared goal, I care deeply about building trust and communicating clearly and thoughtfully. Great products, after all, are built through collaboration and respect.

Ultimately, I design for impact: seeing possibilities where others see uncertainty, bringing ideas to life at scale, and building communities and products that truly thrive in this new era.